Strategies for Promoting Online Games

First, Be confident in your games. You need to first fall in love with your own games and dig out what the spotlights of your games are. Besides, why people want to play games? You need to stimulate their motivation to play game. As the previous research shows, playing game have multiple benefits. Check the Six Benefits of Playing Online Games(gameonwebs.blogspot.com/2014/11/…) and Why the Man like Playing Games(gameonwebs.blogspot.com/2014/11/…)?

Second, Set periodical objectives.
You need to ask yourself what you need to acquire before, during and after the game was launched. No details set then results can't be measured so please write down all the objectives in details.

Generally speaking, before the game launched, you have to make your game known to all and encourage the public willingness to play. For example, you can use pre-register numbers to weigh the results. When the game was officially released, you need to build strong community to maintain the players. The FB page likes, blog subscribers and article views and discussions or something like these should be your objectives at this stage. What the objective need to be after the game launched several weeks. Now, you need to weigh the recharge, retention and the active reach.

Keeping clear objectives in mind helps you always stand in the right track when take actions.

Third, Subscribe game news.
As a marketing person, you need to keep yourself informed of the gaming industry dynamics. It is a indication of professional quality. Google Alert(google.com/…) is highly recommended. You need just to set the keywords you want to track and set the email delivery frequency.

Fourth, Learn some necessary skills.
Pictures and video are preferred nowadays than pure words. Sometime you need to record the gameplay as well as making pictures to fit your article. Using the right tools will twice the result with half effort. I recommend Camstudio for recording the gameplay and Gifcam for making the gif. pictures. To make the static picture, photoshop is always the best for me.

Fifth, Create content for your games.
Knowing the content marketing strategy and made content for your games.

The marketing trend in 2015
You are not a qualified marketing person if you are still unknown about content marketing in 2015. Click the 100 content marketing examples(contentmarketinginstitute.com/wp-content/uploads/2013/05/…) for a reference. Some of the examples are not useful today, you need to filter the proper information for yourself when you going through the article.

Sixth, making the most use of social media.
Social media is just second to paid search ads nowadays.

The funnel is the image of where your users are, if they are at the top they are far away from conversion, if they are at the bottom they are close to conversion.

And so companies try to convince users to convert through social media websites. It talks about their position in the funnel. Among all the social media, which one bears the strongest exposure ability? From the picture above, it's twitter,of course. You may also want to know how to maintain twitter account, just click here for the 27 tactics for promoting through twitter(heidicohen.com/twitter-tactics-201/).

Seventh, knowing what you should do in each stage.
Look back to the second point, you have set your periodical goals. Now, what you need to do is to achieve all the goals.

thinkwithgoogle.com/tools/…

At the earlier stage- To drive as more as social and displaying ads traffics.
At the middle stage- a. Design and deliver useful content to your registered players. b. Write game updates or strategy to forums, article center, press release websites, etc. so as to seize as more as referral traffics. C. Buy keywords ads like adwords to list your game information frequently.
At a later stage- All the above ways can be used together to impress your audience the most. Then the direct traffic will come continuously.

The last is not a strategy but a recommendation for you to learn everything related to games.
Just click here: pixelprospector.com/… should always bear in mind that nothing remain unchanged, keep learning is the best way to make yourself be brilliant.