Speaking on the Fox Business Risk & Reward program, Strauss Zelnick, CEO of Rockstar Games' parent company Take Two Interactive has explained how Grand Theft Auto V's online mode has been hugely beneficial to them. It also indicates a possible change of direction for Take Two:
"Just a few years ago when we put out a product no matter how big, we put out a hit, we collected our money, we went on to the next [game]," Zelnick said. "Now [what] we're finding is we're creating recurrent consumer spending and we have the gift that keeps on giving.
I talked about that when we took over Take-Two six years ago...It's nice to see it coming true,"
Grand Theft Auto V has a huge online community, and although we don't know exactly how much each user is spending, we can assume it's going well. It will be interesting to see if Take Two adopts this system with other major franchises too.
Source:
gamrreview.com/news/91288/…Related Brainwaves
-
29th June
Rumour: Mafia 3 in Development
It looks like Mafia 3 is in the works. Take-Two Interactive has registered several domains for the game: Of course, his does not confirm that a third...
-
23rd July
Rockstar Renews Trademarks for Agent
Rockstar Games has renewed trademarks for Agent, the long-gestating PS3 exclusive that was first announced in 2009. Set to be an Cold War espionage tale...
Trending Articles
-
21st January
Rumor - Durango (Xbox 720) Specs Unveiled
As we promised during the weekend in the next weeks we will unveil Durango and Orbis. All the technical info you want to know about the next generation...
-
5th November
Fallout: Shadow of Boston Trademarked
Fallout: Shadow of Boston and Fallout: The Ultimate Collection trademarks have been filed at the German patent office. The Office for Harmonization in...
-
21st September
Rumour: New Planet Found in Destiny's Source Code
Gamers have found a new player vs player playlist and a new planet buried in Destiny's source code. The playlist is called Tales of Osiris and will take...
-
6th January
Best RPG of 2014
When it comes to video games with deep stories, huge open worlds, and complex battle systems, nothing comes close to the RPG. Few genres are more diverse...
-
25th July
No cutscenes or story in Super Smash Bros. Wii U?
The next installment of the Super Smash Bros series is in development. Ever since a few days ago, people were excited to see it. Now, fans of the series...
